Tuesday 23 October 2012

Prelim Evaluation


                                                         College magazine Prelim Evaluation

For my Prelim task I planned and made a front cover and a contents page for a college magazine for Farnham College on Photoshop. As my I have designed a college magazine my audience is therefore students, the age range of my audience and readers will therefore be 16-18 and will be in the social economic groups , C1, C2 and D. I designed my magazine pages to appeal to college students. I did this by making the layout very simple and visually exciting by using a large cover photo and minimal bold exciting headlines. I decided to call my college magazine ‘College Weekly’ as this is straight to the point and ‘weekly’ stand for the fact this magazine is published weekly for college students. My target audience for this magazine therefore is college students aged between 16 and 18. 

I decided to name my magazine 'College Weekly' as it is simple, memorable and suggest that is both a college magazine and it is issued weekly. For my main front cover image i used a student sat at a computer with a Farnham College logo on the screen which automatically connotes this is a Farnham College magazine. I also chose a picture from my shoot where the model is looking at a direct gaze and is smiling; I chose this photograph as it connotes both happiness in college work and a good social community in the college, along with friendly students such as this model.  The models smile is also inviting  for students to read this magazine, her casual dress-code of a checked shirt and bangles connotes a laid back attitude and therefore suggests to the reader that this magazine is mostly based on the 'social' side of college life. 


This photograph also fills up the whole of the front cover and acts as a background, I think this has made my prelim front cover look like an actual magazine front cover. However, the photograph I chose also has some bad points, as I discovered when editing cover-lines and headlines over the top of this image background. The photograph is very busy as it has a lot of objects and colours and I therefore found it hard to place the cover-lines in places where they showed up against the background. To avoid this problem I could taken my photograph against a simpler backdrop, surrounding or setting to make my cover-lines more visible or I could have edited my photograph in some way to make this possible, such as blurring the surrounding area around the model. 


The typography I used  for my front cover was in capital bold so it is eye-catching, the uses of red also contributes to this. On my Contents page I used black and white typography in the contents columns to create a contrast against the surrounding red colour scheme. I used a continuous red colour scheme on each page as it reflects the college logo and overall makes the pages stand out.

This magazine is mainly specified for students, rather than adults and parents as its contents is of college social events and information relevant to college students. This is connoted by the articles and colloquial language used to address the target audience of students in a non formal and chatty way.


The technologies I used to create this magazine included using digital cameras and mac computers which I has previously used. For my editing software I used Photoshop which I have also used to edit photographs, however I had never used Photoshop to create a page such as a magazine. The skills I discovered and developed from experimenting with Photoshop while created my prelim magazine pages I will develop further and used them when creating my music magazine pages. For example I have learnt how to insert layers and shapes as well as text and how to edit it in different way such as having a drop shadow to make it look more visually exciting and professional.

However I will still need to develop these basic skills further in order to create a successful main task such as choosing typography that suits my magazine genre, how to insert cover-lines in appropriate and professional places and learning more about the editing process in Photoshop in particular using layers as these confused me slightly when editing my prelim magazine pages.

In conclusion, I am happy with my prelim task as I feel I applied certain important professional features such as a large cover photo, columns and a simple colour scheme to give it a good overall visual magazine look. However, I need to improve what I have learnt and created from my prelim pages, I will take my learnt skills and improve, develop and apply them to my process of designing and making my main task music magazine pages. 


Double Page Spread Textual Analysis 5


Double Page Spread Textual Analysis 4


Double Page Spread Textual Analysis 3


Double Page Spread Textual Analysis 2


Friday 12 October 2012

Final Prelim Contents Page


Progress Of Prelim Contents Page

This is my process of creating my prelim task college magazine contents page in Photoshop. Again, I kept to the red colour scheme as it resembles and anchors the college logo. First I inserted the mast head 'contents' and added a drop shadow to make it stand out more. Next, I added the college logo on the top left hand corner of the page to make it look more like a professional college magazine. 


I then inserted red two box shapes and again, added drop shadows to gain more of a professional look. I made the boxes slightly different shades of red to make it visually appealing.

However, Then I decided to add a third separate box under the photograph which I had previously edited and inserted. I then added my column typography using a text box and kept to a black and white colour scheme to stand out against the red and keep it simplistic. 






Friday 5 October 2012

Experimenting With Photoshop




This is the process of my prelim task college magazine front cover. First I chose a portrait photo from my photo shoot which I felt was most appropriate for this magazine genre. I then began editing in Photoshop, firstly inserting the mast head and then the cover-lines  I decided to use a red colour scheme for my typography as it is vivid and noticeable and also anchors the red from the college logo on the computer screen. 





I also used layer style in Photoshop to make my typography stand out more. For my title I used a drop shadow to make it look more professional and noticeable. I also used 'stroke' on my cover line typography to make to more visible and easier to read against the background.                                                                         




Thursday 4 October 2012

Inspirations

I found creating my mood boards easy as alternative music, and its sub-genres, have always been my own personal favourite type of music. Therefore, I already know a lot of artists and bands in this particular music genre and their personal image, music, beliefs, influences and what they represent. Because of this I will continue to use my favourite bands and artists as inspiration for many aspects and features of my own magazine front cover, contents page and double page spread. 

Mood Board 1 - Alternative Artists (photo shoot ideas)


Mood Board 2 - Titles, Layout, Images and Colours


Wednesday 3 October 2012

Fifth Textual Analysis - Rolling Stone

                 Textual Analysis 5 - Front Cover

This issue of 'Rolling Stone' magazine features the well known music artist 'Bob Dylan'. The simple typography on this front cover and colour scheme of greys, white, black and red makes up a typical conventional alternative magazine front cover layout and 'look'. The headline and cover lines are all black and white, keeping it simple and readable this simple typography and black and white colour scheme also makes it easy to read. The layout of the cover lines are structured around the main cover photo, again, to keep this the main focus.

The white background creates a flat surface and therefore makes the main cover photo of Bob Dylan Stand out and instantly connotes that he is the main focus and feature of this Rolling Stone magazine issue. 

His costume has many connotations to both his personal image and his music. For example his grey top hat, top hats are now seen as old fashioned and only worn on occasions however Bod Dylan has decided to wear a top hat and a suit in this photograph. This connotes his serious attitude towards his music and the publicity of both his music and his personal image. His dress code also appeals to his 'fans' and elder target audience, this is also Rolling Stones' magazines target audience so this therefore enhances their sales as they have chosen a popular artists among that age group and audience. 

Bob Dylan's facial expression is also very serious and his eyes are squinted and at a direct camera gaze, this connotes he is in deep thought and adds a mysterious and interesting look to his overall image engaging and drawing the audience in as it looks as if he is looking directly at you. 

His neat grey mustache also has a lot of connotations, particularly that mustaches are associated with sophisticated and upper class men, however it is also associated with wisdom; this connotes Bob Dylan has a lot of experience and knowledge about the music industry and his particular genre of music as he is and older man and therefore grew up in a different society and a different upbringing of music. 

The fact he is wearing a suit and is looking at a direct at the audience could suggest he is 'showing off' his wealth and knowledge and his gaze and as a result might make some of the Rolling Stone magazine readers see him as intimidating and patronizing. However, most of the target audience will be drawn in and interested in this unique and old fashioned iconic artist and will buy this magazine as a result. 

Fourth Textual Analysis - NME

                                                                                       
          Textual Analysis 4 - Front Cover

This NME magazine issue features the new British band 'Palma Violets'. The main cover photo fills the whole page and therefore this is the main focus of the magazine front cover.

This cover follows the conventions of an alternative magazine front cover by its simple layout, and its colour scheme of yellow white and red; the colour red is the most typically used eye catching colour on alternative magazine covers, and as it is only used for the masthead typography it connotes that the title of the magazine is the most important piece of text and as a result this is the first piece of typography the audience reads. There are minimum cover lines to keep the main focus on the large cover photo which is also a typical convention of an alternative magazine.

The main cover photograph itself is busy and chaotic as it has been taken during a performance in front of a small audience. The low ceiling suggests that they are performing in a small venue, connoting they are a new band; this is reinforced by the quote 'best new band in Britain' under the large headline of the name of the band 'Palma Violets'. 

The guitars act as 'props' in this main cover image and connote the alternative electronic music the band produce and were performing in this moment. The main guitarist of the band is leaning towards the camera and is the largest figure in this main cover photo this connotes he is the main focus of this magazine cover and is also of the most importance in the band.

His body language suggests a number of facts about his thoughts and feelings. For example he is not stood in a posed position looking in a direct camera gaze unlike on other music magazine front covers, instead he is in mid performance. This therefore connotes that he wants to be known and recognised to be passionate about the bands music, a good performer and music artist and is not necessarily worried about the 'fame' side of the music industry. His hair is also sweaty as is those in the audience, the audience's arms are also up in the air and they are in mid dance, this connotes that the band have been performing for a while and are also lively and energetic performers. 

Another key body language which supports this connotation is his closed eyes and emotionless facial expression; many well known artists in the music industry perform with shut or closed eyes which suggests to their audience that they are 'lost in the music' and therefore demonstrate a more emotional attachment to their music and as a result, so do their audience and 'fans'. 

The overall effect on NME's target audience, who enjoy finding out about new bands or watching live performances, will make them want to find out more about the 'best new band in britain', 'Palma Violets' and will therefore buy this particular music magazine as a results of all of its connotations. 

Tuesday 2 October 2012

Third Textual Analysis - Artrocker


            Textual Analysis 3 - Front Cover

On this Artrocker music magazine front cover it features the popular alternative band 'The Horrors'. The alternative looking and unique front cover image is clearly the main focus and attraction. The greyscale portrait images of each individual band member connotes the "retro" and alternative influences and inspirations from previous artists and bands in the music industry which have contributed to the sound of The Horrors music. 

The multi-coloured stripey graphics create an interesting and quirky contract across the greyscale images, the graphics connote the well known VCR pattern and helps to reinforce both the overall retro and alternative look of the cover image and The Horrors identity. The main image is also structured in a collage format as it look unfinished, messy and handmade, this connotes The Horror's alternative image, their identity and personalities to be carefree and reckless. 

The entire main colour pallet consists of black, white, greys, black and pinks; Artrocker have chosen appropriate pastel and dull colours which are associated with their alternative music genre. The masthead is bright pink which is in contrast to the grey scale images . The typography of the headline 'The Horrors' looks handwritten, aged and Gothic which reinforces and connotes their alternative identity that they are trying to convey. 

Three members of the band in the main cover image are wearing sunglasses including the lead singer Faris Badwan, who also has the largest grey scale portrait image, suggesting he is of the most significance to the band. Sunglasses are an indexical symbol of this front image as they connote the band members to be 'mysterious' and 'cool'. Sunglasses are used as a costume prop across all music genre's and act as a 'fashion statement' and usually always have the same connotation. They suggest the band members of having an 'anonymous' or a 'hidden identity' which leaves the audience wanting to find out more about them. Like other alternative band poses in magazines, The Horrors also have emotionless facial expressions which reinforces their cool, hidden, and mysterious personalities. This 'seductive' look attracts their female audience. 

Second Textual Analysis - Q

           Textual Analysis 2 - Front Cover 

This Q magazine issue features Noel Gallagher on its front cover for the main image. He is standing with his arms crossed to the side, crossed arms shows self-confidence and arrogance in terms of body language, this connotes Noel's personality and attitudes towards music and publicity. His direct gaze down at the camera communicates with the viewer and is very over powering and intimidating towards the magazines audience, it suggests that he is of more importance and therefore makes the viewer look up to him as a possible idol or a good music artist. 

The choice of costume also has great significance, for example his leather jacket. Leather jackets are associated with the rock music genre which Noel is closely associated with as he was a member in the British rock band Oasis and also his own, more recent rock/pop music. Leather jackets are also associated with bikers and deviant behavior, this reinforces his choice of 'defensive' and 'arrogant' body language. He is also wearing very casual clothing such as his jeans and suede shoes. His costume connotes his attitudes and his personal image which he is trying to convey; a  'deviant' behaved and 'hard' rock/pop music artist with strong opinions. 

His Strong opinions are 'voiced' by the stereo speaker that acts as a prop, the chosen quotes are very opinionated and shocking, which Noel is known for. For example " Get Oasis back together? Not even For Starving Children..." this quote will be shocking for many readers, however at the same time engages the reader to want to find out why, and also more about what he has to say. The way in which his quotes have been placed across a speaker connotes that he wants to get his opinions and thoughts across on a large scale, through publicity, and the speaker acts as a metaphor for this Q magazine. 

The colour scheme of this front cover includes black, reds and pale grey. The pale grey background acts as a flat surface to emphasise the main focus on Noel and the surrounding headlines, which are very significant features on this particular magazine cover. The colour red is used on the title and important cover lines for example 'Green Day' and 'Madness'. Red is used as this is the most vibrant and attention grabbing colour used on alternative music magazines. This Magazine front cover consists of the alternative music magazine ideologies in terms of typography, colour scheme, layout and main cover image. 

Magazines

Over the weekend i have purchased another alternative magazine for my second textual analysis. However, I found there is not much variety of alternative music magazines therefore i will have to look online or go to another store to purchase more.